Customer stories
Customer stories
One of the biggest parts of my job at Pendo is to work with our internal teams and external customers to capture their stories and use cases. We use this content on the website as full case studies, quotes, videos, and for social promotion.
Formats can vary from two-camera full productions to Zoom interviews.
The Pendo customer awards program is a key place to source great stories. I interviewed individuals, worked as a content coach for those presenting during the Pendomoium event, and put together edits ans social clips for promotion.
Surfacing the content
The customer stories serve as proof points for sales and enablement and as social proof for potential customers. I’ve built multiple internal tools to help teams surface the data and proof points they need, including a Notion database, Google Gem, and a regularly maintained Google Slides deck.
